A new look has been unveiled for Google Ads Report Editor
Google Ads has introduced a new look for Report Editor (located in the Reports section of the UI). read more About this in magdigital.
With this update, Report Editor is more like Data Studio with the panel and sizes adjusted on the right. There are also more visualization features such as conditional formatting as well as the ability to filter and sort data by sliding next to each section. There is still a set of predefined reports.
Custom reports in Report Editor give you a way to visualize campaign performance in a variety of ways without having to leave the UI. It also gives you partitions such as location type that are no longer in the main user interface.
Do you think these changes can be useful for the user experience as well? Let us know what you think.