Google released Google Ads API version 12.0.0

This is an upgrade for Google Ads API which was released on October 26, 2022. be with us magdigital.

Google has released a new version of the Google Ads API. This is version 12.0.0, which is an upgrade from version 11.1.0 which was released on August 10, 2022.

What is the Google Ads API? The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in reporting to your own stack, and/or build in procedures to automate your ad creation, change your bids or bidding strategies, and more.

The API enables developers to interact directly with the Google Ads platform. Some features include…

• Automated account management
• Custom reporting
• Ad management based on inventory
• Manage Smart Bidding strategies

What is new in version 12.0.0 ?

according to google, for Account Management 2 features were added:

• there is a new account link type added, ADVERTISING_PARTNER is for linking a customer account to another one. This is preparation for an upcoming feature in the following release.
  Advertising_Partner is A link to the Google Ads account of the partner advertiser. Increase performance and share data by partnering with businesses that advertise the same items.
• Added AccountLinkError.PERMISSION_DENIED for the case where a non-admin user tries to create an account link.

these features make it easier for webmasters to work with Google Ads API.

Ads:

Google has recommended using Discovery campaigns instead of Gmail ads. Support for creating a new Gmail ad has been removed in this release.

Assets:

Google has added some support for retrieving fields, adding, updating, and removing Campaign assets. also, The asset_set_asset report now supports metrics and segments.

Audiences:

google has added the following values to OfflineUserDataJobFailureReason:

• HIGH_AVERAGE_TRANSACTION_VALUE
• LOW_AVERAGE_TRANSACTION_VALUE
• NEWLY_OBSERVED_CURRENCY_CODE