equality in influencer marketing
Influencer marketing is one of the most effective marketing methods that a digital marketing agency can do right. in this Articles of Magdigital we tell you more about equality in influencer marketing.
Influencer marketing is one of the most effective marketing tools for the online industry. MSL has spoken to Equality in Influencer Marketing at Publicis Groupe.
In Fluency, MSL has an AI-driven platform to identify, retain and manage influencers. Their goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance.
“We want to lift up influencers of color because not only is it the right thing to do, it is also what is best for brands as consumers expect better representation and voices resembling their own,”
said Bryan Pedersen, Chief Innovation Officer at MSL in a release. To support this commitment, MSL is partnering with The Influencer League, an educational platform for influencers.
What they’re doing. MSL’s specific initiatives include for equality in influencer marketing:
Leveraging new technology within Fluency to collect demographic data not available through social channels (with consent);
Adding at least 10,000 vetted diverse influencers to Fluency by end of 2021 through ongoing community engagement and the partnership with The Influencer League; and
Sponsoring full-tuition for 1,000 diverse influencers to attend The Influencer League’s six-week masterclass covering influencer branding and core value, social media growth, working with brands, and monetization strategies.
Why we care. Brands must build enduring relationships with customers, and influencer marketing is one channel to accomplish that. But the days of everyone looking the same on a magazine cover is over. Customers want to hear from influencers who resemble them.
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