Google expands its core web vitals and page experience update FAQs
Google expands its core web vitals and page experience update FAQs. be whith us in magdigital.
Google explained it “will continue to prioritize pages with the best information all-around, even if some facets of page experience are insufficient.”
Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was originally posted in December 2020 but was updated today with a lot more details.
What is new? Just a bit has been updated compared to the original version. You can compare the old to the new by scanning both documents. Malte Ubl, Technically a Software Engineer at Google, said on Twitter, “We published an FAQ on Google’s page experience ranking answering questions like Where do the Core Web Vitals data come from? How is a score calculated for a URL that was recently published & hasn’t yet developed 28 days of data? …and many more.”
“In December last year, we published a set of Core Web Vitals & Page Experience FAQs according to the questions you wanted us to answer. We got a lot of positive feedback, and many wrote to us saying they found the answers useful. We are back with more answers to the questions we received meanwhile. We’ve categorized the questions in this post into three parts: Metrics & Tooling, Page Experience & Search, and AMP. We hope you find these beneficial,” said Google.
“In December last year, we published a set of Core Web Vitals & Page Experience FAQs based on the questions you wanted us to answer. We received a lot of positive feedback, and many wrote to us saying they found the answers helpful. We are back with more answers to the questions we received meanwhile. We’ve organized the questions in this post into three sections: Metrics & Tooling, Page Experience & Search, and AMP. We hope you find these useful,” said Google.
What stands out? The one big item that is important to me is the one about how Google will still rank the most relevant content despite how badly it might do with its core web vitals scores. “Our systems will continue to prioritize pages with the best information altogether, even if some elements of page experience are insufficient. A good page experience doesn’t override having great, relevant content,” Google wrote.
Google also said that those pages are still “eligible for Top Stories carousel if my webpage is not clearing Core Web Vitals.”
Why we care? With the Google Page Experience Update coming in May, we are all getting ready to provide our sites adequate green with this update. We are not sure how big of a ranking factor this will be, but even if this is a small ranking factor, making these user experience changes to your site can help make for happier users and possibly increase site conversion rates and performance.
The FAQs: Here are some of the top FAQs we think search marketers should concentrate on today:
Q: Where does the Core Web Vitals data that Search considers come from?
A: The data comes from the Chrome User Experience Report, which is based on real user visits and interactions with web pages. To be more precise, the data is not calculated according to lab simulations of loading pages or based on the visits of a non-human visitor like Googlebot.
Q: A 3rd Party service I use (such as client-side A/B Testing, Social Embed, Personalization Engines, Comment Systems, etc.) is slowing down my site.
Q: Why does Google’s guidance use the same points for CWV for all types of pages? For example, a home page for a newspaper is not the same as an article and not the same as a comments page.
A: Core Web Vitals are meant to be foundational metrics that use for all types of pages. To determine the point ranges, we analyzed a wide variety of pages and drew upon research that concentrated on core user experience conditions agnostic of the page type.
Q: What is the page experience update and how important is it compared to other ranking signals?
A: The page experience update presents a new signal that our search algorithms will use beside hundreds of other signals to specify the best content to show in response to a query. Our systems will continue to prioritize pages with the best information all-around, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content.
This is similar to changes we’ve had in the past, such as our mobile-friendly update or our speed update. As with those signals, page experience will be more crucial in “tie-breaker” kinds of situations. If there are numerous pages of similar quality and content, those with better page experience might act better than those without.
In brief, publishers shouldn’t worry that when we start using page experience, they may suffer some immediate important drop if they’re still working on making progress. But publishers should be focused on making those improvements a relative priority over time. This is because as more and more sites continue to improve their page experience, it will be the standard that publishers will want to fit.
Q: Are Core Web Vitals a ranking factor when using Google Search on non-Chrome browsers?
A: Yes. Page experience ranking signals, based on Core Web Vitals, are applied globally on all browsers on mobile devices.
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