20 Creative Ways To Repurpose Content
As mentioned above, repurposing content means taking one asset and reusing it somewhere else. If your goal is to repurpose existing content for different channels, start by taking a look at your metrics.
Take note of what has performed well, and brainstorm ways to continue to provide value to your different target audiences with the same content in different forms.
If you feel as though there’s no possible way to repurpose the content you have or will have, there probably is a solution. We’ll go over some options below.
How To Repurpose Blog Content
If you run a blog, you likely have a significant amount of high-quality blog posts. While it may not seem like there is a way to convert your text-heavy pieces into different formats, there are certainly ways to do so.
1. Create a YouTube video.
How-to posts are great to convert in to visual guides on YouTube, especially with graphics-heavy pieces. Suppose you’re a business that coaches salespeople on mastering a sales call. You can write a script to include in a blog post, but it could also be converted into a YouTube video where an actual salesperson runs through the script.
2. Create a SlideShare.
This is one of the easier ways to repurpose your blog content, as you’re simply converting it into presentation form. Identify a piece of high-performing content, and reproduce it into a SlideShare. SlideShares are beneficial because they’re easily shareable, and it introduces audiences to your words in a different, palatable way. Plus, presentations allow you to incorporate other graphic elements that aren’t always present in long-form blog posts.
Copyblogger, a content marketing company, went this route with one of their high-performing blog posts, as shown in the image below.
3. Create an infographic.
Have a blog post full of statistics or data? Consider creating an infographic.
Consumers appreciate visuals, so creating a summary of the most hard-hitting statistics from your posts is a new, engaging way to give meaning to your content. You can place these infographics within the blog post, but they can also be repurposed and posted on social media (which we’ll cover below).
4. Create an ebook.
Creating an ebook is a great option for long-form blog content that provides educational value to your audience. In your blog post, you can touch on specific key elements of your subject and offer the ebook as a more in-depth discussion of the content you’ve created. Search Engine Journal, a well-known SEO resource, went this route with their blog post series about Content Marketing. They have ten free-to-access articles about the subject but offer a more in-depth ebook guide.
repurposed blog content into an ebook example from search engine journal
5. Extract thought leadership quotes.
Do you often recruit industry experts or thought leaders to contribute to your pieces? If you do, you recruit these people because you know they have valuable insight (and your audience will think so as well). Take heavy-hitting quotes from articles and post them on your social media accounts, create infographics, or use them as snippets in email newsletters. Here’s an example from the HubSpot Academy Instagram account.
6. Create a podcast episode.
In the same vein as extracting quotes from thought leadership or industry leader posts, consider creating podcasts out of these high-performing posts. You can use the copy as a script, invite thought leaders back for more in-depth discussions of the insight they’ve given for the posts, or simply discuss the blog post in its original form.
So, there are various ways to repurpose your text-heavy blog posts to give them new life and expose their content to different audiences. We’ve briefly mentioned it above, but we’ll cover more examples of repurposing content for social media below.
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