Google pauses all political ads through inauguration


Google has temporarily disabled political ads for at least a week beginning January 14.
They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer.
Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted.
The ban includes ads run by news organizations and merchandisers.

Why we care. In a week where social media and PPC practitioners have been juggling national news, overseeing brand safety, and managing their marketing accounts, the Google Ads ban adds another layer to an already complicated advertising environment. Many marketers have paused campaigns or adjusted their paid advertising strategies to ensure they’re not striking potential customers at the wrong time with insensitive messaging.

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